The Vessel | Gatorade Spec Ad

For Gatorade, we designed a spec campaign that embodies the brand’s legacy of hydration and endurance. As an avid hockey fan and player, I wanted to bring this dynamic and fast-paced sport to life in a way that reflects Gatorade’s energy and spirit. Set in a stunning historic rink in New Jersey, the narrative follows a hockey player’s journey. Through every challenge and triumph, one constant remains: Gatorade, the ultimate source of fuel and resilience. This campaign celebrates the timeless bond between athletes and Gatorade, showcasing its role as an enduring partner in every step of the game.

- Max Lee | Director